The Absolute Best & Complete: Business Planner for Moonlighters, Micros and Startups [ISBN 978-0-557-07581-2] is available in hard copy (340 pages) and CD with live links.

It has been said that, “If you fail to plan, you plan to fail.” For those who have already started a moonlighting business, you will be able to refine your business planning processes and avoid some of the common mistakes. You must carefully evaluate your product, service idea, location, form of ownership and other success factors.

When you announce your business, you must have a great Press Release. It's all here. You can check off the “benchmarks” and continue editing your press release until you have most of the recognized benchmarks for an effective press release.

If you need financing, learn how to obtain all three of your credit reports, review credit scores, correct errors and increase your credit score. Know , up front what preliminary work must be done to get franchise financing and avoid costly mistakes in handling insurance, independent contractors, technology, Tax ID numbers, hiring, recognition of trouble signs and much more.

In business you must get the important thing done or your business and you will suffer. The time management section guide you through time analysis worksheets to diagnose the problems. 

When you prepare to advertise, you will find the advertisement criteria checklist invaluable. It helps you to review your competitor’s advertising and recognize mistakes that micro and small businesses should avoid. If you need help with your marketing slogan, online strategies and low cost promotions, the advertising section will offer you some great ideas. Maximize your Public Relations and professional image, from stationery and business cards to delivering your desired message to your target market.  

Every business must have a marketing strategy or it will ultimately fail. Learn to formulate and test your marketing strategy, coordinate all aspects of your operation so that they are consistent, use the many venues to market your product or service. There are thirty-four (34) benchmarks to get you on the right track and keep you there. Many of these vehicles are no or low cost options to help you compete with lower priced competitors.

Internet marketing is effective if and you get numerous suggestions to exploit this low cost form of marketing. As a bonus, you will learn how to format subject lines, from lines, sanitize you lists and increase your conversion ratio, and much, much more.

Once you open your doors, “brick-and-mortar” or virtually, you must begin managing your business. I tell my clients, that a mistake in school may result in a lower grade, but a mistake in business will cost you money and possibly land you in court.

The most attractive offer that is poorly communicated or organized will not produce the desired outcome in most selling situations. The Focused Discussion Model will help you and your salespeople to communicate more effectively. There is gold in every contact with a customer and business owners as well as sales people need to know how to mine it. The PRIDE System of Customer Service is a great tool for the business owner and salespeople. You will learn the mechanical aspects of customer service and fifteen (15) of the trickiest scenarios, with scripted solutions to help you get started.

Every business is really about sales so you must have a plan that includes, sales strategies, sales proposals, cold call procedures, building sales rapport and trust, sales script closing, low key selling and sales killers. Plus, thirty-five (35) sales closing techniques are explained so you can  develop scripts tailored to the product or service that you sell. The book explores thirteen (13) different sales systems. One or more of these systems may be suitable for your particular industry, service or product line.

You will have to make deals. Negotiation as an art form. Unlike a science, there is no consistency in stimulus and response. You will learn thirty-six (36) negotiation tactics and the countermeasures to defeat or respond to various tactics.

The Absolute Best & Complete: Business Planner for Moonlighters, Micros and Startups is loaded with information, tactics, strategies and content. In the appendix, worksheets and templates are provided for your convenience. Enjoy the journey to starting you micro or small business or growing the business that you already have. Hugh profits are in your future!  Order Now!!

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